Comments on: gWallet: The State of the Industry http://blog.chahal.com/gwallet-the-state-of-the-industry Gurbaksh Chahal's official blog page... Mon, 22 Mar 2010 03:15:58 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: PJ Gupta http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-2595 PJ Gupta Wed, 10 Feb 2010 06:06:28 +0000 http://blog.chahal.com/?p=81#comment-2595 G, Great analysis. You hit the nail on its head - "its all about execution" You don't need to be the first one but simply the best one. Friendster was the first social network not Facebook. Myspace was huge when facebook had barely begun. Where are they now ? Here are some of my thoughts: You mention the need for equilibrium between supply and demand. And that today's companies are nowhere close to the level of optimization possible with existing technologies, so bring about that equilibrium. I agree. Differentiation at a level granular enough to match an advertiser/company's core product/service metrics is key. Currently its a "rat race" for "market share". The incumbent players are not using technology as an optimizer. They see technology in a simplistic sense, perhaps an enabler, possibly something that could even be outsourced. Wrong! Technology needs to be designed and built from scratch to optimize the channels. To increase the efficiency of the monetization engine technology needs to be able to parse, analyze and produce results in real-time. Again the core components of building such technology exist today but none of the players are utilizing them. The one important issue that you should consider is payments. Making an online payment is the only authentic confirmation of identity of the user. More importantly aggregating payment information intelligently can provide a goldmine of data to exponentially increase the optimization between supply and demand. Imagine if I know someone bought virtual currency for $X. In addition if I know the "physical goods" they bought e.g. a pair of shoes, a white shirt, a monthly subscription to a specific gym I could triangulate to come up with a remarkably close profile of the consumer and maximize the value for advertiser. Trouble is VISA/MC don't do this. Their infrastructure does not permit it and they are not going to change their infrastructure because they are a monopoly and don't need to. That's why having a payment system that can aggregate and supply information in real-time would be a killer addition to your play. That's what we are building at Noca. G,

Great analysis. You hit the nail on its head – “its all about execution” You don’t need to be the first one but simply the best one. Friendster was the first social network not Facebook. Myspace was huge when facebook had barely begun. Where are they now ?

Here are some of my thoughts:

You mention the need for equilibrium between supply and demand. And that today’s companies are nowhere close to the level of optimization possible with existing technologies, so bring about that equilibrium. I agree.

Differentiation at a level granular enough to match an advertiser/company’s core product/service metrics is key. Currently its a “rat race” for “market share”. The incumbent players are not using technology as an optimizer. They see technology in a simplistic sense, perhaps an enabler, possibly something that could even be outsourced. Wrong! Technology needs to be designed and built from scratch to optimize the channels. To increase the efficiency of the monetization engine technology needs to be able to parse, analyze and produce results in real-time. Again the core components of building such technology exist today but none of the players are utilizing them.

The one important issue that you should consider is payments. Making an online payment is the only authentic confirmation of identity of the user. More importantly aggregating payment information intelligently can provide a goldmine of data to exponentially increase the optimization between supply and demand. Imagine if I know someone bought virtual currency for $X. In addition if I know the “physical goods” they bought e.g. a pair of shoes, a white shirt, a monthly subscription to a specific gym I could triangulate to come up with a remarkably close profile of the consumer and maximize the value for advertiser. Trouble is VISA/MC don’t do this. Their infrastructure does not permit it and they are not going to change their infrastructure because they are a monopoly and don’t need to.

That’s why having a payment system that can aggregate and supply information in real-time would be a killer addition to your play. That’s what we are building at Noca.

]]> By: Ricky http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-2238 Ricky Wed, 27 Jan 2010 13:06:10 +0000 http://blog.chahal.com/?p=81#comment-2238 Hey G, loved everything you're done so far. I am proud to be an Indian knowing what you've achieved in your life. Watched the episode of the secret millionaire and it brought tears to my eye. As you say giving is better than receiving because when we leave earth we leave with nothing. :) Hey G, loved everything you’re done so far. I am proud to be an Indian knowing what you’ve achieved in your life. Watched the episode of the secret millionaire and it brought tears to my eye. As you say giving is better than receiving because when we leave earth we leave with nothing. :)

]]> By: paula http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-2139 paula Sun, 24 Jan 2010 02:48:50 +0000 http://blog.chahal.com/?p=81#comment-2139 loved your interview with oprah... your a real inspiration:) loved your interview with oprah…

your a real inspiration:)

]]> By: Sonam http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1956 Sonam Tue, 19 Jan 2010 12:15:39 +0000 http://blog.chahal.com/?p=81#comment-1956 Good going Gurbaksh. Found you on almost all networking sites like, facebook, twitter, linkedin, etc. Proud of you as an Indian. Good luck for all your future endevours. Btw, this pic on blog...is really nice. :-) Good going Gurbaksh. Found you on almost all networking sites like, facebook, twitter, linkedin, etc. Proud of you as an Indian. Good luck for all your future endevours. Btw, this pic on blog…is really nice. :-)

]]> By: Jim San http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1676 Jim San Fri, 01 Jan 2010 08:30:27 +0000 http://blog.chahal.com/?p=81#comment-1676 Hello, Happy New Year. I'm your audience. By reading your book, let me have a deeper understanding of you, I like your style of doing things. I have recently also trying to establish an own company, but I do not have much start-up capital. Can you give me some good advice? Thanks Hello, Happy New Year. I’m your audience. By reading your book, let me have a deeper understanding of you, I like your style of doing things. I have recently also trying to establish an own company, but I do not have much start-up capital. Can you give me some good advice? Thanks

]]> By: Tokwear http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1342 Tokwear Wed, 16 Dec 2009 15:58:35 +0000 http://blog.chahal.com/?p=81#comment-1342 Wow, your accomplishment is so great. Good Luck and admire your job Wow, your accomplishment is so great. Good Luck and admire your job

]]> By: Amarjit Dhillon http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1095 Amarjit Dhillon Sat, 05 Dec 2009 19:22:14 +0000 http://blog.chahal.com/?p=81#comment-1095 Hey Gurbaksh, I am eagerly waiting for your new book, infact I placed pre-order today on Barnes and Noble site. Looking forward to read it. Dhillon Boston MA Hey Gurbaksh, I am eagerly waiting for your new book, infact I placed pre-order today on Barnes and Noble site.
Looking forward to read it.
Dhillon
Boston MA

]]> By: Louis-Junior Tshakoane http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1020 Louis-Junior Tshakoane Wed, 02 Dec 2009 12:11:54 +0000 http://blog.chahal.com/?p=81#comment-1020 Congratulations "G", on your venture capital investment. I have been inspired by your internet adventures and have personally launched my start-up ViaLynx - Business Social Network and I would like to ask you if you have any advice for us on how you can best raise capital from VC's especially when it come's how to convincing them to invest in your company? Congratulations “G”, on your venture capital investment. I have been inspired by your internet adventures and have personally launched my start-up ViaLynx – Business Social Network and I would like to ask you if you have any advice for us on how you can best raise capital from VC’s especially when it come’s how to convincing them to invest in your company?

]]> By: Eddy http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1008 Eddy Mon, 30 Nov 2009 17:31:04 +0000 http://blog.chahal.com/?p=81#comment-1008 i am your fans.. how do you think if you buy my company to use your self?please pm me.. i am your fans.. how do you think if you buy my company to use your self?please pm me..

]]> By: yusuf ibrahim http://blog.chahal.com/gwallet-the-state-of-the-industry/comment-page-1#comment-1001 yusuf ibrahim Fri, 13 Nov 2009 09:10:27 +0000 http://blog.chahal.com/?p=81#comment-1001 All i want to say is i admire all your accomplishment... and you are a real inspiration not to only me but to my entire friends... and this may sound weird but you are damn HOT... All i want to say is i admire all your accomplishment… and you are a real inspiration not to only me but to my entire friends… and this may sound weird but you are damn HOT…

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