The Amazon Kindle has the same traits as the Apple iPod did. It’s a device that becomes a platform for content. Publishers are slow to move on it but should welcome this – rather than drag their feet much like the music industry did. It took a technology innovator like Apple to revolutionize the music industry. Amazon, The Kindle, has the ability to do the same for content.

The easier you can allow a consumer to consume content – it will result into higher consumption – which will generate higher revenues for the industry and content owner. So, everyone still gets a piece of the pie. And eventually that pie gets bigger.

An added benefit for the kindle, it’s better for the environment. It helps transition us to a more paperless society. And not to forget, for the struggling publications/newspapers that are trying to cut costs to survive in today’s digital society – it gives them access to distribution.

Think 10 years ahead – wouldn’t ever every student and environmentalist be happy to see that we don’t need to print millions of copies of textbooks and carry them around.

It’ll give a whole new meaning to a back pack…

Here’s more on the interview I did today with Neil Cavuto on the Kindle.